Category: Posts by Alyssa Gruber

Entrepreneurs: A Breed Apart

by Alyssa Gruber

Entrepreneurship is a unique field of business. It is practiced by many and mastered by few. It can be learned by anyone, but only certain people have the ability to be successful at it.

Entrepreneurs are unlike other people in business. Entrepreneurs are people in business who actually provide employment and opportunities to other business people. Their views on cash flow and income differ from fundamental theories in finance adhered to by finance executives. To entrepreneurs, risk is everything, and rather than working for money, money works for them. Entrepreneurs are emotionally attached to their companies, often referring to their businesses as their “babies”, while most people in business see their companies as financial tools or merely as  paychecks.

No matter how disparate their reasons and motives for starting a business or their business ideas are, all entrepreneurs have entrepreneurial spirit, or motivation used to better themselves and/or others on their quest to achieve success.

Usually, entrepreneurs have both business sense and creativity. While there is no absolute list of qualities that describe the entrepreneurial spirit, common characteristics that entrepreneurs believe to be important in their own triumphs are:

  • Ambition. Entrepreneurs often set lofty, yet attainable, goals and have the impetus and commitment to accomplish them.
  • Focus. Entrepreneurs have a vision of what they want and are able to focus on the big picture.
  • Perseverance. Most entrepreneurs do not have a “get rich quick” mentality, and they generally plan to reach their business goals in 10 or more years of starting their companies. They push for their goals with tenacity and perseverance despite any obstacles that may arise.
  • Self-determination. The capability to control their own successes or failures drives entrepreneurs to work hard and do whatever it takes to achieve their ultimate dream.

Love, Work, and Money

by Alyssa Gruber


What I believe makes entrepreneurs so special is their ability to pursue a passion. Whether that passion revolves around a particular talent of their own or is directed toward improving the quality of life for others, it takes a tremendous amount of courage, confidence, and determination to follow a dream and turn it into a career.

It seems that people driven solely by money rarely find true happiness. Sure, they may become wealthy if they work hard enough, but ultimately there’s little satisfaction in financial success devoid of meaning, especially if the job’s not enjoyable to begin with.

Those who realize that doing something they love and are good at is more important than being rich will most likely come out on top. Success lies in passion, and fortune accompanies fulfillment.

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Here are some inspirational quotes on entrepreneurship:

I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful – Warren Buffet, investor and billionaire

I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent – Thomas Edison, inventor and scientist

The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities – Michael Gerber, author, entrepreneur

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary -Steve Jobs, co-founder of Apple and Pixar

My Impression of First Impressions

by Alyssa Gruber

School began in July, and I have since completed two classes and almost thirteen days of orientation. (MS Marketing and Finance students were required to attend a separate summer orientation along with the standard two-week session for the MBAs in the fall.)Untitled2

Much of orientation was run by the CMC (Career Management Center) staff, who provided my classmates and I with a great deal of information and knowledge regarding various career paths as they relate to our individual likes, skills, and personality types. As for as the job search itself, we learned techniques for formatting resumes, drafting cover letters, and communicating during interviews.

The detail and thoroughness of these career classes opened my eyes to the number of factors associated with peoples’ capacity to survive and thrive in the business world. It’s scary to think of how a single grammatical error in an email to a potential employer could cost a person a job opportunity.

A topic that was highly emphasized and particularly caught my attention was on the importance of first impressions. Like it or not, first impressions are real, and they are often used in making assessments about others.

According to Malcolm Gladwell, author of Blink: The Power of Thinking Without Thinking, the human brain takes two seconds to form an opinion of someone. He explains, “Snap judgments are, first of all, enormously quick: they rely on the thinnest slices of experience … they are also unconscious.” (p. 50)

That’s a nice little fact, but why bother teaching us about what’s beyond our control? To induce paranoia and self-doubt?

Studies done on the role of first impressions in the work place offer insight for ways to maximize one’s image in order to be attractively perceived.

Be punctual, have a firm handshake, make eye contact, and show interest. But politeness and tact only go so far.

Untitled Appearance is probably the largest contributor to the first impression process.

So, I guess all I have to do is dress well for people to like me, right?

Unfortunately, it’s not that simple. Dressing “well” falls under a broad spectrum, dependent on peoples’ preferences. However, business attire is relatively consistent, and wearing appropriate clothing for formal meetings is not easy to mess up.

I’m left with the assumption that physical features mainly influence first impressions, and since impressionistic judgments are generally subconscious, there’s not a lot that people can do to change them.

While first impressions may sometimes yield accurate judgments, people must realize that they can be misleading and hurtful as well.

Here are my views on how to deal with first impressions:

  • Don’t focus on conforming strictly to the norm, and realize that you can’t impress everyone.  Be yourself, and understand that many people who count will like you and accept you for who you are.
  • Rejection sucks, but a bad attitude is worse. Understand that people have their reasons for not wanting to establish a relationship with you, whatever those reasons may be. Let it go and move on. You know yourself better than anyone does, and as long as you take pride in your own accomplishments and aptitude, don’t get caught up in what a random stranger thinks of you based on a single encounter.
  • Always keep an open mind. Whether you are looking to hire an employee or pick team members, remember to give them the benefit of the doubt. There’s more to a person than what meets the eye, and in some cases, the most amazing qualities of all can only be revealed through patience and time. The biggest treasures may be buried the deepest!
  • A first impression is only a brief indicator of one’s personality and virtues. Stuff happens, and bad days are inevitable. A lousy first impression is no excuse for demonstrating second-rate behavior. Treat others as you wish to be treated.

Success is Where You Make it

by Alyssa Gruber

Not all entrepreneurs need particular skills or talents. Often the most successful startups emanate from one’s ability to recognize what it is that the market needs or wants, and sometimes the best ideas are the most obvious.

Think about your reasons for building a business. If your motives are primarily self-serving, you may not be cut out for prosperity. You are already focusing on the wrong market. Instead of approaching your business strategy with a “what’s in it for me?” mindset, first ask yourself what’s in it for your customers. They are largely responsible for the outcome of your business; your success is determined by their purchasing decisions and willingness to spend. 

If owning a company is your dream, but creativity is not your strong suit and you are struggling conjuring up a business idea, skip that step. Move onto choosing the location of your business. Many business-bred entrepreneurs look for what’s popular in a city, suburb, or neighborhood and draw on it.

Cycling, for instance, is a rising sport in upstate New York. Numerous clubs, teams, and organized events have banded together bikers, exposing them to the rich topography, scenery, and culture the region has to offer.

Based on the population’s notable interest in this activity, the founders of Full Moon Vista Bike Shop perceived a business opportunity, and they set up the store in an area where no other bike shops existed.

Tennis players are another group of consumers to watch. Originally known for it’s high quality tennis courts, Midtown Athletic Club was recently renovated, and its upgraded amenities and additions have generated major buzz around Rochester. The sharp increase in membership fees implemented in summer 2009 hasn’t seemed to be much of a deterrent for their customers, which implies the board h800px-Highfallsrochesterit the nail on the head in identifying the desires of it’s intended target market.

Capitalize on Midtown’s growth and thriving business plan, and open a nearby store that appeals to it’s carefully selected demographic. A specialty racket shop or athletic store would be prime examples of businesses destined to flourish.

A city’s natural resources are grounds for new business ideas as well. Say that I just finished my MBA with a concentration in entrepreneurship. I am brainstorming business ideas and contemplating starting my own company. Rather than succumbing to my entrepreneurial writer’s block, I decide to research various cities and their business climates. Canal_walkers

Let’s stick to the Rochester example. I educate myself on the geography, history and business climate of the city, and I find a major selling point to be the three bodies of water that run through it. There appears to be major opportunities for development and growth along the Genesee River, Lake Ontario, and the Erie Canal. Perhaps a canoe and kayak business or amphibious tour company (like Ducktours in Boston) would not only prosper, but also attract clientele and tourists and help spur economic growth in the recreation and tourism sector.

Spotlight on Entrepreneurs: Kristine Iannazzi

by Alyssa Gruber

Want to know the secret to start-up success?

We all do, which is why the Women Entrepreneurs Blog is launching a series of video casts that provide exclusive information, tips, and stories about everything entrepreneurial!

Each episode will feature a different female business owner in the Rochester area, so be sure to check the site often for new footage and material.

In the first on-site interview, Kristine Iannazzi, founder and CEO of Embrasse-Moi, gives juicy details about the benefits, challenges, and work associated with starting and owning a business.


Embrasse moiKristine describes Embrasse-Moi as an “all inclusive lingerie experience,” with customer service at the forefront of her business strategy for sales and growth.

“We wanted to have the customer service aspect with the personalized bra fittings, the personal shopping, and then also offer that really nice atmosphere so that a woman feels really special and important when she walks in,” Iannazzi explains about her company's competitive positioning. 

An FIT grad and fashion designer at heart, Kristine reveals that an underlying goal of opening the store stems from a desire to launch her unique lingerie line. Her innate sense of entrepreneurship is apparent, for her business angle focuses on tapping into an unfilled market of women with fuller cup sizes.

Kristineforblog Kristine's advice on undertaking a venture? Create a business plan! She structured her proposal by preparing, researching, and becoming totally informed about every aspect of the lingerie industry.

"That really helped me to feel confident when I opened my doors," confesses Iannazzi. "I had a game plan of what was going to be going on."

And it looks like her hard work and planning is paying off! Halfway through its first year of operation, Embrasse-Moi is on track to significantly exceed predicted sales.

Congrats, Kristine, and best of luck with your future endeavors! You are truly an inspiration to me and other entrepreneurs, near and far. Thanks so much for sharing your story!